Since 2005, Certina has been an official Partner of the BMW Sauber F1 Team and, since 2010, also of its driver Pedro de la Rosa. Through the years, it has also been, and continues to be, a faithful sponsor of the Swiss expatriate and Hollywood star stuntman Oliver Keller.

Precision, reliability, innovation and dynamism ― the four sustaining pillars of a long-term bond between Certina and international motor sport. Through the greater part of the past century, the Certina name has been connected with sporting celebrities such as Muhammad Ali, Mike Doohan, Alex Crivillé, Petter Solberg, Sete Gibernau, Timo Glock, Thomas Lüthi, Robert Kubica and many other fine athletes.