06 May 2010

PR Event with Pedro de la Rosa, 4th May 2010

CERTINA and Pedro de la Rosa PR Event in Passion-Driven Madrid

The weather was cool but the atmosphere was sizzling hot for our May 4 PR event with Pedro de la Rosa, racing driver with the BMW Sauber F1 Team. Held at Madrid's historical Fundacion Canal in the Plaza de Castilla, the event was the ideal setting for bringing together our new CERTINA ambassador Pedro de la Rosa, regional retailers, as well as Spanish national media. Surrounded by art and culture, the prestigious flavours of Formula 1 and creative, sporty watchmaking matched to perfection. After opening words by Adrian Bosshard (Certina CEO) and Gonzalo de Cevallos (Country Mgr. for Spain) in front of a bright CERTINA backdrop, an open discussion was held with the journalists present, and a new DS Master was handed to Pedro. After a brief pause, the next segment began with friendly and informal greetings between Pedro and a cheerful group of university students, followed by additional questions to close off this short yet delightful Spanish event.